Rapala

Rapala: The World Standard in Fishing Lures

Founded in 1936, Rapala is the world’s leading manufacturer of fishing lures, currently sold in over 140 countries. The brand began when Lauri Rapala carved a lure to mimic a wounded minnow, leading to the creation of the Original Floating™ Rapala. Today, Rapala produces approximately 20 million lures annually, including the legendary Countdown Magnum and X-Rap series, which hold more world record catches than any other brand.

Why choose Rapala fishing gear?

Rapala maintains a strict commitment to quality by ensuring every lure with a swimming lip is individually hand-tuned and tank-tested. This process guarantees the trademark Rapala wobble works straight out of the box without the need for manual adjustment. Beyond lures, Rapala offers high-performance equipment available at Outback Equipment, including RCD Roll Rulers, Magnetic Tool Holders, and Retractable Line Scissors designed for precision in harsh environments.

How does Rapala improve your catch rate?

Rapala gear is engineered for durability, featuring up to 12 coats of epoxy and paint to withstand aggressive strikes from predatory fish. Their diverse range covers every layer of the water column, from the X-Rap Long Cast for distance casting to the Countdown Magnum for deep-water trolling. These products help Australian anglers target species like Barramundi in the north or offshore Tuna using equipment trusted by professionals for nearly a century.