Nomad Design

Nomad Design: Crafted by Experience

Nomad Design is an Australian tackle company founded by Captain Damon Olsen. He started the brand after spending 18 years guiding anglers through the remote Coral Sea. These lures are designed to survive the most aggressive predatory fish in the Great Barrier Reef.

This gear offers anglers professional-grade durability that standard lures often lack. Every design is Crafted by Experience to ensure it performs under extreme pressure. Choosing Nomad tackle means you are using equipment tested in the world's toughest saltwater environments.

What makes Nomad Design lures unique?

Damon Olsen combines his engineering background with decades of sea experience to create patented lure technology. Every lure starts as a hand-drawn sketch before it is 3D modelled and prototyped. The team uses factory hand-painting techniques and the world's best hooks for a premium finish. These features ensure the lure maintains its balance and action during high-speed trolling.

How does Nomad tackle help your fishing?

Every Nomad product is designed to handle the specific pressures of targeting world-class species like Giant Trevally, Barramundi, and Spanish Mackerel. By using triple-shield resin coatings and the world's strongest hooks, these lures stay in the water longer and resist damage from toothy predators.